Internal links are an essential part of your website's SEO strategy. They help search engines understand the structure of your site and improve user experience. But why are internal links so important, and how can you use them to boost your website's SEO?
What are internal links?
Internal links are links between two pages on your website, where the user starts and ends their journey on your website. They help search engines understand the structure of your site and how your content is related.
Internal links help users navigate your website and find the information they're looking for, which can improve user experience and keep visitors on your site longer.
Longer time on site is a positive signal to search engines, which can also help improve your website's SEO. They also help users "dive down the rabbit hole" and discover more of your content, which can increase engagement and drive more traffic to your site.
SEO content is time-consuming and expensive to create and curate, so leveraging internal links to maximize the value that they bring to your website is essential.
How can I build internal links on my website?
The fastest way to build internal links on your website is to use a tool like Inlinkify or Internal Link Juicer. These tools automatically scan your website's content and suggest internal links that you can add to your pages.
What's the best way to add internal links to my website?
The three most important things to keep in mind when adding internal links to your website are relevance, anchor text, and quantity.
- Relevance. Make sure the internal links you add are relevant to the content they're linking to. This helps search engines understand the context of your content and can improve your website's SEO. Inlinkify uses AI to analyze the content of your pages and suggest the most relevant links.
- Anchor text. The anchor text of your internal links should be descriptive and relevant to the content they're linking to. This helps users understand what they'll find when they click on the link, and it can also improve your website's SEO.
- Quantity. Don't go overboard with internal links. Adding too many links can make your content look spammy and can hurt your website's SEO. Instead, focus on adding links where they make sense and where they add value to your content. At the same time, don't be afraid to add internal links where they make sense. Make sure to avoid "orphaned pages" - pages that don't have any internal links pointing to them. Those pages are tough for search engines to find and index.
There you have it, a quick overview of why internal links are so important for your website's SEO and how you can use them to boost your website's rankings. If you're not already using internal links on your website, now is the time to start!